Advertising
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Redesign and development of MDAdvisor publication for MDAdvantage, a medical professional liability insurance company.
Audience: The journal is mailed to their existing physician clientele to keep them engaged with the brand. It's also used as a marketing tool to generate new physician leads for their insurance.
Brand Strategy
Creative Development
Direct Mail
Email Marketing
Category
![mdadvantage.png](https://static.wixstatic.com/media/301fc0_244cbd7062e84e248468f5fb7c137112~mv2.png/v1/fill/w_194,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/mdadvantage.png)
![md advisor.png](https://static.wixstatic.com/media/301fc0_94b87d50cbcd4757bcf451d24f439960~mv2.png/v1/fill/w_838,h_380,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/md%20advisor.png)
![ad campaign Freedom.png](https://static.wixstatic.com/media/301fc0_7ba2e1edbc6a44038781530ac47b6fb1~mv2.png/v1/fill/w_898,h_636,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/ad%20campaign%20Freedom.png)
Development of direct mail campaign for Freedom Mortgage.
Audience: The series was developed to alert borrowers that they have the opportunity to refinance their mortgage. Unlike typical refinance letters, these pieces took a different approach to stand out amongst the every day mail clutter.
Award: NJ Ad Club 2021
Creative Development
Direct Mail Campaign
Category
![FM_Logo_CMYK.png](https://static.wixstatic.com/media/301fc0_f04c41e531f244e1a5be13e1422f5de2~mv2.png/v1/fill/w_210,h_63,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/FM_Logo_CMYK.png)
![south jersey ad concepts5.png](https://static.wixstatic.com/media/301fc0_e1d4f7cfdcb240d3876225f8d90a14c3~mv2.png/v1/fill/w_1102,h_713,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/south%20jersey%20ad%20concepts5.png)
Development of pitch for South Jersey Gas
Audience: Ads were developed to communicate the benefits of natural gas to the community. A variety of ads were developed to identify the needs of the marketing team for SJG.
Brand Strategy
Creative Development
Category
![sjg-logo.png](https://static.wixstatic.com/media/301fc0_c5514e117fbf4b8bb24c3fc51041c70a~mv2.png/v1/fill/w_179,h_37,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/sjg-logo.png)