CAM2 is a brand that was made great by big names in racing in the 80s, Penske, Andretti, Don “Snake” Prudhomme. Over time, as the brand aged, I was given the opportunity to help breath new life into the packaged market.

 

My work included product and packaging  development, development of the marketing materials, digital sales tools and trade show booths. It also included management of the production of these pieces, and maintaining relationships with media services, race teams and internal production teams.